You can be more successful in negotiations if you must master the persuasion process to deliberately create the attitude change and subsequent actions necessary for persuading others to your way of thinking. In other words, you have to be able to "sell" your ideas in order to make changes in your favor, and in a win-win situation, provide the other side with a fair deal. This process appeals to the intellect, using logical and objective criteria, as well as a methodology that positively engages the emotions of the negotiators. The result of a successful negotiation is when all parties believe they've received a good deal.

Seminar Highlights

• How the Laws of Persuasion Influence People
• Effective Persuasion
• The Effective use of Persuasion
• The Six Laws of Persuasion
• Tips on Using the Laws of Persuasion
• Ethical Issues
• Win-Win Solutions